Handsome Brook Farm Eggs
Let the Hen of Judgement guide you to restart your morning with nutrient rich Handsome Brook Farm Eggs, empowering undergrads to bounce back after a night out and tackle the day ahead with renewed energy.
Art Director: Eva Topolewski
Outdoor
A billboard placed in college towns reminds undergrads: no matter what happened last night, Handsome Brook Farms offers a restart.
Click to enlarge.
Social
For our target, social media is either the place where they have drunkenly posted their mistakes, OR it’s where they are going to vent about their rough night out. Either way, their morning after includes scrolling, and we want to target them while they do so.
By using Instagram and TikTok, we will directly be reaching out to our target with short form video.
While our target is grocery shopping and surrounded by choices, we want to give a helpful peck - and remind them the best eggs are handsome eggs.
In Store
Extension
Hungover undergrads have no fear, the traveling Handsome Brook Farms food truck is here. By bringing the sandwiches nationwide to college campuses, we will be able to directly connect with our target, serving up delicious breakfast sandwiches to help them restart their day handsomely.
