WD-40
Although WD-40 is not traditionally positioned for a younger audience as a dating panacea, with over 2,000 uses, we aimed to create a new voice to demonstrate that WD-40 is the secret to effortlessly navigating all of life’s awkward problems.
Partner: Victoria Medvedeva
By putting print ads in magazines such as Cosmopolitan, Elle, and Allure, we’ll target serial daters while they already have romance on their mind, and share the dating secret they didn’t know they needed.
Outdoor
We want to reach the target while they are embarking on a walk of shame or coming back from a date got wrong. We want to be a beacon of hope when they need WD-40 the most - but are least expecting it.
TikTok
In between scrolling through Hinge, Tinder, and Bumble, we know our target always goes back to TikTok. So while they’re waiting on confirmation for their coffee date or wine night, we want to show them how to not get ghosted after their first date
Extension
Everyone loves America’s edgiest fill-in-the-blank party game that makes things awkward and hilarious at the same time. We partnered with Cards Against Humanity to provide the WD-40 pack, so our target can “fix” even the most f’d up situations.