BAGGU
Turning heads doesn't require a designer label, just a BAGGU. We're here to emphasize that making a statement effortlessly transitions from casual to chic with the right bag in hand.
Partners: Emma Roth and Marissa Diaz De Leon
Magazines are popularly read in the in-betweens of life: waiting rooms, on the train, or plainly just somewhere you don’t want to be. Regardless of what drab space you are in, we want to show our target that isn’t about where it’s about what you wear, and with BAGGU… it makes even the most horrendous dentist office stylish.
Our target scrolls. A lot. So what better way to communicate to them how chic BAGGU can be than with visual storytelling on Instagram.
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Social
Placed by laundromats, drugstores, and other mundane errand hubs, we want to let our target know that any outfit for any occasion can be turned up a notch in the style department with BAGGU.
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Outdoor
What if grabbing detergent or depositing a check wasn’t boring? To show how BAGGU never lets your errand or outfit, be dull, we brought the glamour and rolled out some red carpets of our own to let our target know: anywhere is a runway with BAGGU.